Arielle Adler
A Marketer’s’ First Measure of Success
“People don’t care how much you know until they know how much you care” ― Theodore Roosevelt Customer Satisfaction. It is now, and should always have been the marketers’ first measure of success, as it is the most important principle of marketing a business successfully. Marketing has now entered the “age of the customer”, where…
Read MoreOrchestrating a Successful Exhibition – The Art of Conducting It Right
Proper Preparation Prevents Poor Performance Performing exhibitions at industry events can be a lucrative and respectable way of raising your profile, launching a new offer and generating sales leads, IF done right. The act of conducting and managing a successful participation in exhibitions is a state-of-the-art business; standing out from the crowd, differentiating your company…
Read MoreChild-Targeted Marketing Isn’t A Kid’s Game
Image courtesy of http://foodgirluk.com Every year 100s of billions of dollars are spent by advertisers on inspiring, persuading and manipulating people into a consumer routine which has desolating effects on the environment through its indulgence and improvidence. Advertisers play on our insecurities, create deceitful needs and offer fake solutions. They succeed in raising a certain…
Read MoreMission Impossible: Hiring a Super(wo)man Marketing Person
Trying to catch up with today’s developments in Social Media Technology and Networking is extremely time-consuming. It is a fulltime job to be an expert in all the relevant social media groups and be active in them. But, in order to be a relevant candidate for a marketing job, you simply do not have a…
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