A Marketer’s’ First Measure of Success

“People don’t care how much you know until they know how much you care” ― Theodore Roosevelt Customer Satisfaction. It is now, and should always have been the marketers’ first measure of success, as it is the most important principle of marketing a business successfully. Marketing has now entered the “age of the customer”, where…

Read More

The Challenges of Partnering for Excellence

credit:http://leanentrepreneur.co If you want to make the most out of your business, and of course that you do, besides offering quality products or services, you also need to have channel marketing, a useful and challenging addition to a company’s marketing mix. If done right, it brings great value to your business – both in terms…

Read More