7 Tips for Selecting the Right Translation Provider and Making It a Positive Experience

“It is the task of the translator to release in his own language, that pure language that is under the spell of another, to liberate the language imprisoned in a work in his recreation of that work”  Are you taking your business worldwide? You are if you own a website on the internet. Technology has…

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A Marketer’s’ First Measure of Success

“People don’t care how much you know until they know how much you care” ― Theodore Roosevelt Customer Satisfaction. It is now, and should always have been the marketers’ first measure of success, as it is the most important principle of marketing a business successfully. Marketing has now entered the “age of the customer”, where…

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Child-Targeted Marketing Isn’t A Kid’s Game

Image courtesy of http://foodgirluk.com Every year 100s of billions of dollars are spent by advertisers on inspiring, persuading and manipulating people into a consumer routine which has desolating effects on the environment through its indulgence and improvidence. Advertisers play on our insecurities, create deceitful needs and offer fake solutions. They succeed in raising a certain…

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3 MUST-DO Tips for Marketing & Sales Professionals

From experience I can tell that companies not always understand, or do not wish to understand, the cohesive bond and close relationship marketing and sales departments have (or need to have) in order to conduct a profitable business! Company size doesn’t matter, since the foundation and structure for selling products is always the same; the…

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