A Marketer’s’ First Measure of Success

“People don’t care how much you know until they know how much you care” ― Theodore Roosevelt Customer Satisfaction. It is now, and should always have been the marketers’ first measure of success, as it is the most important principle of marketing a business successfully. Marketing has now entered the “age of the customer”, where…

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Mission Impossible: Hiring a Super(wo)man Marketing Person

Trying to catch up with today’s developments in Social Media Technology and Networking is extremely time-consuming. It is a fulltime job to be an expert in all the relevant social media groups and be active in them. But, in order to be a relevant candidate for a marketing job, you simply do not have a…

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