Why You Always Need a Plan B When Exhibiting

The basic preparations required for exhibiting at industry events are pretty much identical and seasoned professionals know that it is intense work to provide the required deliverables according to the event organizers deadlines and related internal guidelines. Having said that, it is fun work and very rewarding when everything planned turns out all right.  Those days…

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21st Century Biggest Paradox – Prolonging Life with Job Vacancy Inadequacy, Now What?

Through the ages continuous efforts by scientists have increased the average life expectancy. Foreseen is that in the course of this century life expectancy will reach 100 years and possibly far beyond. Endless medical research and efforts are made with the aim of prolonging life; fighting life threatening diseases, predicting new epidemics and curing those…

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Marketing ROI – Feasible to Measure?

When reading this article about measuring marketing expenses versus its outcome and (hopefully) profits, you will quickly understand that ROI is not the best way to measure marketing performance. You will also need to accept that questions such as “was my marketing campaign worth the investment?” and “can I measure and verify profit from a…

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