The importance of data collection and keeping the database up-to-date

Did you run lately a marketing campaign and had little success?There could be various reasons contributing to that but one the main reasons is an outdated database.Nowadays, almost 67% of companies rely on CRM data for growth of their bottom line. Yet, close to 94% of B2B companies suspect their database to be inaccurate.This causes…

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Why You Always Need a Plan B When Exhibiting

The basic preparations required for exhibiting at industry events are pretty much identical and seasoned professionals know that it is intense work to provide the required deliverables according to the event organizers deadlines and related internal guidelines. Having said that, it is fun work and very rewarding when everything planned turns out all right.  Those days…

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How to prepare for and beat your fear of public speaking

It is such an exciting opportunity to share your knowledge, thoughts and opinions with others but doing so in a meeting in front of colleagues is a complete different ballgame than speaking in public in front of strangers. Knowing that you will be judged in every aspect from the moment your name is announced to…

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Changing the sitting culture at work

The saying "movement contributes to a visible improvement in the health of the brain" is encouraging companies to alter sitting habits as many employees sit more than ten hours a day. What can you do to discourage sedentary? People should be enticed to change their behavior, especially in the workplace because there is much to…

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About Cyber-attacks, Hacktivists, and Security Solutions

In the 21st century, cybercrime is rampant with hackers stealing and using data from individuals, companies and governments for their personal, financial or political gain. In particular, government agencies and large corporations are prime targets for organized hacker groups (“hacktivists”) such as Anonymous. For example, this group has been orchestrating its annual April 7 cyber-attacks…

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25 Years of Fruitful Business Opportunities at Fresh Agro-Mashov

This year “Fresh Agro-Mashov agriculture exhibition” celebrates a quarter century of having grown into the central meeting point for the members of Agricultural industry from Europe, Asia and Africa. This year, the participants are streaming in Tel-Aviv in Israel for two days of amazing meetings with the sole players of the world’s Agricultural sector. The…

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Agriculture’s “Annual World Cup” is Back in Town

Fresh Agro Mashov international Fresh Produce Summit and Exhibition also tagged as the “agriculture’s annual World Cup” is holding its annual agricultural products exhibition at the Israel Fairs & Conventions Center, Tel-Aviv, June 23-24, 2015 where it will facilitate a cooperation of all stakeholders in the fresh agricultural products. This will entail display of fresh…

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Concepts to Human Behavior and Teamwork – What We Can Learn From Animal Team Work

If you would have to find great examples of teamwork, cooperation, concept of leadership and dedication, and a combination of them all, there is no better place to look for them than in Mother Nature. We can learn so much from animal behavior by observing what nature instinctively has taught them, as they understand that…

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Is there a connection between Wet Dreams and Bitcoin?

Read this article by Mark Rees in the Bitcoin magazine called "Is Bitcoin causing Libertarians to Experience Wet-Dreams?". Researching all things bitcoin thoroughly for the last two years has led me to come across several occurrences of articles referring to bitcoin as a “Libertarian wet-dream”. It is commonly referred to this way in several blogs, forums, computer…

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21st Century Biggest Paradox – Prolonging Life with Job Vacancy Inadequacy, Now What?

Through the ages continuous efforts by scientists have increased the average life expectancy. Foreseen is that in the course of this century life expectancy will reach 100 years and possibly far beyond. Endless medical research and efforts are made with the aim of prolonging life; fighting life threatening diseases, predicting new epidemics and curing those…

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Hard-Core Marketing – Israel's Coffee And Alcohol Revolution

Image courtesy of www.businessinsider.com Cofix, perhaps one of Israel's most ambitious and certainly most recent coffee-to-go chains, announced to open Cofix Bar nearly 5 months after having launched its first branch in October 2013. Cofix's unique concept of selling all of their products for 5 NIS only (approximately  €1) is intended to compete against convenience…

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Super Bowl of Real-Time Marketing – $4 Million for 30 Seconds Airtime. Heavily overprized!

With more than 100 million viewers, the Super Bowl game is America’s highest rated television program and unquestionably the ruler of yearly sporting events. It is well known that it is one of the best times for companies to sell their products and messages to consumers.Companies paid around $4 million a 30-second spot during this year's game!…

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Making or Breaking An Article – 5 Tips On Publishing Content

When reading content, regardless if published in an e-book or on the internet, as a blog or an company website, our unconscious brain scans it and decides very quickly if we like what we read or not. Not only WHAT we read makes our unconscious brain decide if we enjoy it or not, but its…

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To Bid or Not To Bid On It – The Bitcoin

The Bitcoin as a new payment concept can be pretty intimidating as its perception is still quit new. Developed in 2008 by techies, this digital form of money is considered by many people as an overrated techno-bubble. Fact is that its value swings volatility,  has the ability to be used anonymously and might be acquired…

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Ageism – discriminating job seekers over 40 – a big mistake!

Prepare yourself for the next trend; make way for 40+-ers! At some point in our professional lives we will all experience it – the uncertainty of when employers have "enough of us". It might be that they reorganize their company and we find ourselves without a job, for some of us ….again. It’s daunting to…

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Rushing Through Life; Enjoy It Or Stress Out

Do you know the feeling that: Your day is too short? There are not enough hours in a day? You hardly are able to cross off action items from your have-to-do list? You add new action items to your to-do list faster than you are able to them cross off? You go to sleep with…

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Peace Talks – A Cat and Mouse Game

Earlier this week Israel freed 26 Palestinian prisoners as part of the US-brokered peace talks prior to U.S. Secretary of State John Kerry’s planned visit to the Middle East region. The release incited ecstasy among Palestinians, who welcomed the prisoners back into the West Bank and Gaza Strip after extended periods of imprisonment. But as…

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Jaunt For Israeli Parliament Members, With A Sour Tang

On 27.01.2014 an impressive large delegation of Israeli ministers and other Israeli members of parliament (Knesset) will fly with two specially chartered airplanes to Poland for the attending of the International Remembrance Day of the liberation of the Auschwitz-Birkenau death camps. Without any doubt, this is an important event from a historical and educational perspective,…

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Marketing ROI – Feasible to Measure?

When reading this article about measuring marketing expenses versus its outcome and (hopefully) profits, you will quickly understand that ROI is not the best way to measure marketing performance. You will also need to accept that questions such as "was my marketing campaign worth the investment?" and "can I measure and verify profit from a…

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Marketing ROI – Feasible to Measure?

When reading this article about measuring marketing expenses versus its outcome and (hopefully) profits, you will quickly understand that ROI is not the best way to measure marketing performance. You will also need to accept that questions such as "was my marketing campaign worth the investment?" and "can I measure and verify profit from a…

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