Rushing Through Life; Enjoy It Or Stress Out

By Arielle Adler / January 15, 2014

Do you know the feeling that: Your day is too short? There are not enough hours in a day? You hardly are able to cross off action items from your have-to-do list? You add new action items to your to-do list faster than you are able to them cross off? You go to sleep with…

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Mission Impossible: Hiring a Super(wo)man Marketing Person

By Arielle Adler / January 8, 2014

Trying to catch up with today’s developments in Social Media Technology and Networking is extremely time-consuming. It is a fulltime job to be an expert in all the relevant social media groups and be active in them. But, in order to be a relevant candidate for a marketing job, you simply do not have a…

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Peace Talks – A Cat and Mouse Game

By Arielle Adler / January 2, 2014

Earlier this week Israel freed 26 Palestinian prisoners as part of the US-brokered peace talks prior to U.S. Secretary of State John Kerry’s planned visit to the Middle East region. The release incited ecstasy among Palestinians, who welcomed the prisoners back into the West Bank and Gaza Strip after extended periods of imprisonment. But as…

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Jaunt For Israeli Parliament Members, With A Sour Tang

By Arielle Adler / December 25, 2013

On 27.01.2014 an impressive large delegation of Israeli ministers and other Israeli members of parliament (Knesset) will fly with two specially chartered airplanes to Poland for the attending of the International Remembrance Day of the liberation of the Auschwitz-Birkenau death camps. Without any doubt, this is an important event from a historical and educational perspective,…

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Marketing ROI – Feasible to Measure?

By Arielle Adler / December 23, 2013

When reading this article about measuring marketing expenses versus its outcome and (hopefully) profits, you will quickly understand that ROI is not the best way to measure marketing performance. You will also need to accept that questions such as “was my marketing campaign worth the investment?” and “can I measure and verify profit from a…

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Marketing ROI – Feasible to Measure?

By Arielle Adler / December 23, 2013

When reading this article about measuring marketing expenses versus its outcome and (hopefully) profits, you will quickly understand that ROI is not the best way to measure marketing performance. You will also need to accept that questions such as “was my marketing campaign worth the investment?” and “can I measure and verify profit from a…

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3 MUST-DO Tips for Marketing & Sales Professionals

By Arielle Adler / December 7, 2013

From experience I can tell that companies not always understand, or do not wish to understand, the cohesive bond and close relationship marketing and sales departments have (or need to have) in order to conduct a profitable business! Company size doesn’t matter, since the foundation and structure for selling products is always the same; the…

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